Business sponsorship is a major source of funding for many events as more and more companies have discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any event must serve the interest of four constituent groups:
- It must serve the business interest of the sponsoring company.
- It must serve the best interests of the event and its participants.
- It must have a positive impact upon the sponsor’s direct consumers.
- It must benefit the consumers who use the products or services
Keeping in mind the above points we have laid down our efforts towards achieving the same.
MARKETING AND MEDIA CAMPAIGN:
The thrust of every business is the amount of awareness it has in the market.The below laid plan will provide maximum visibility for your company in the promotion of the event.
Active volunteers which are recruited and trained for promotional activities.
This team will promote event in Schools in Chitwan and associated district .
The event brandings carrying your company logo will be mailed (both electronic copy and the print copy) out to the target audience mentioned in the latter part of the document.
- About 20,000 leaflets will be circulated through different newspaper distribution network.
- Event leaflet will be mailed to members of most elite clubs of Chitwan, which includes Lions club, Leo clubs, Rotary, Rotaract, Youth Club, Jaycess, Scouts and others.
Adverts & press releases:
- The event will have around regular advertisements* in various newspaper.
- 2 press conferences will be held – pre and post event.
The event Ads will be displayed on our various online Media partner website. Advertisements will also be carried out on some targeted third party website.
- Print Media: The Event will have multiple ads*.
- FM Partner: Event will receive promotion on AIR by our radio partner and community radio
- News Partner: Our event along with our associated brand/sponsors will be promoted in Daily Newspapers
- Digital TV Partner: Chitwan Unique TV network partner.
- 10000 Sec on AIR Promotions, Logo of Event on News & Songs.
CHANNEL, SPECIAL COVERAGE OF PRE EVENT ACTIVITIES , AND SPECIAL:
- Search Engine Marketing: Gaining maximum amount of hits and visibility through tie ups and advertisements with the search engines
- Internet: The event website will be updated constantly with news about the event & will be displaying the press releases that the event would be having.
- Press relations: Tie up with PR firm for very effective PR campaign – Social Media Networking: Promotion of the event through popular social Network like, Facebook, Twitter, WhatsApp, etc.
As we are committed to provide platform to youth, the target groups we focus on are – Kids from schools, professionals in the fashion industry, press community.